A white paper is an informational document issued by a company, government agency, or not-for-profit organization to promote the features of a solution, product, or service that it offers or plans to offer. The facts presented in whitepapers are often backed by research and statistics from reliable sources and commonly written in one of three formats that include backgrounders, numbered lists, and problem/solution papers

White papers are more technical and in-depth than other types of content, such as blogs and case studies. They use research, statistics, expert opinions, and original analysis to promote a product, service, or methodology, often referred to as solutions by technology vendors, as they are claimed to solve a client's particular issue

White papers are an important part of business and technology and are characterized by their extensive length and in-depth technical information. They have an authoritative and objective style that differentiates them from sales pitches and promotional content. They are written for a well-defined target audience with CX in mind and are used before a sale for lead generation. They are generally at least 2,500 words long and present data and analysis

To develop and write a white paper, follow these steps:

• Choose a topic: Select a specific topic that addresses a problem or opportunity within your industry.
• Conduct research: Gather information, data, and expert opinions to support your white paper's content.
  
• Create an outline: Structure your white paper with a title page, introduction (including a problem statement), background, proposed solution, conclusion, and references or citations
  
• Write the content: Use a formal and informative tone, providing in-depth analysis and explanation of the facts, evidence, and information you present. Include visualizations such as charts, graphs, and tables to help readers understand the data
  
• Review and edit: Ensure that your white paper is well-organized, free of errors, and effectively communicates your message.
  
• Promote your white paper: Share your white paper with your target audience through various channels, such as your website, social media, and email marketing campaigns, to generate leads and establish thought leadership.
  

Whitepaper creation and analysis from Rocket PR agencies offer a range of services to help businesses develop and analyze whitepapers. 

These services include:

Topic selection: Agencies can help businesses choose a topic that aligns with their goals and target audience.
Research: Agencies can conduct research to gather data, statistics, and expert opinions to support the whitepaper's content.
Writing: Agencies can write the whitepaper's content, using a formal and informative tone and presenting in-depth analysis and explanation of the facts, evidence, and information presented.
Editing and proofreading: Agencies can review and edit the whitepaper to ensure it is well-organized, free of errors, and effectively communicates the message.
Design and layout: Agencies can design and format the whitepaper, including visualizations such as charts, graphs, and tables, to help readers understand the data.
Promotion: Agencies can help businesses promote their whitepapers through various channels, such as their website, social media, and email marketing campaigns, to generate leads and establish thought leadership.